So many senior executives discover the hard way that speaking to the media is difficult and dangerous. A casual phrase or a clumsy performance can make a negative impact on your image, your sales … your bottom line.

What begins as an opportunity to promote your business can so easily become an organisational crisis. Put simply, media exposure cannot be left to chance.

With multi-channel TV and radio, Broadband, Video online, interactivity and tele-conferencing there are now more reasons than ever to be comfortable in front of the camera and michrophone. Like most things, it’s a question of training, preparation and practise. The breadth and pace of the media market today makes the need for competences in communication essential.

 Find out about MMC’s Essential Media Toolkit™

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