Using the experience of working inside the world’s biggest campaigning pressure group, Greenpeace, Rod Macrae has devised the Issue Communication Workout™ - a package which helps organisations to assess their issues and build strategies to manage and communicate them effectively.

Back to Issue Communication

Public and political scrutiny is now a fact of life. Whether it is environmental pollution, employment rights or fat cat pay deals, all of them put companies under increasing pressure.

Every business now has to consider how to manage issues and relationships in order to minimise their exposure and protect their reputation. In such a climate, it is vital to have a strategy for managing your business image and communicating your position.