What price do you place on a good reputation? It’s a question you will almost certainly have already asked about your products and services. Yet when there are issues affecting your business or your company has social, environmental or community impacts, how good are you at making your case?

Public and political scrutiny is now a fact of life. Whether it is environmental pollution, employment rights or fat cat pay deals, all of them put companies under increasing pressure.

Every business now has to consider how to manage issues and relationships in order to minimise their exposure and protect their reputation. In such a climate, it is vital to have a strategy for managing your business image and communicating your position.

 Find out about the MMC Issue Communication Workout™