MMC leads communications for Polar Meltdown Expedition

Leading British explorer and environmentalist Pen Hadow is leading a team across the North Pole ice cap in February 2008 to make the most accurate survey of the thickness of the ice.

The Vanco Arctic Survey has appointed MMC to manage its global communications and media effort. The team will be equipped with the specially developed satellite uplink facilities to transmit photos, video and audio, as well as scientific data, direct from the ice on a daily basis. It is expected to be the most high profile polar expedition of recent times.

Scientists working with Pen Hadow say the crucial data it captures will enable them to predict more accurately than ever before exactly when the North Pole ice cap will cease to be a year-round global feature.

www.vancoarcticsurvey.com

Kendlebell hires MMC to raise profile of franchise opportunities

The business support franchise Kendlebell which offers a professional telephone answering service and virtual office support is one of the latest companies to engage MMC to support its growth and raise brand profile. The company which was established in 1997 has franchises throughout the UK.

Facebook application for backpackers 

MMC has created a campaign for Hostelbook.com to support the launch of its pioneering application on Facebook. The application is one of the first third party applications to appear on Facebook. HOSTELS is a dynamic site which captures the social networking power of Facebook for backpackers to enable them to plan trips, stay in touch with friends, write reviews, post photos and exchange information with other travellers in a totally new way. The campaign has generated coverage in all key territories including the US, Canada, UK, South Africa, New Zealand and Australia.

Artist Ali Cockrean has media success with MMC

Low Tide

Artist Ali Cockrean's profile has been boosted by a successful PR campaign by MMC sround her first exhibition in 200 - Beyond the Verbal. The campaign saw Ali appear on BBC TV news, in regional media and several appearances on BBC Radio Oxford. Ali's next exhibition will be in London at the Adam Street Private Members Club September 24 - October 7th titled Space in Mind.

More about Ali Cockrean

MMC puts Europe's most sustainable new commercial building in the media

MMC managed the press launch of Europe's most sustainable new commercial building -  The Pines Calyx near Dover, Kent. The press and broadcast campaign achieved widespread coverage including features on BBC Radio Five Live, 8 live inserts to BBC News 24, British Satellite TV and The Big Issue. Regional media coverage saw Meridian, BBC South-East, BBC Radio Kent, Kent on Sunday, Dover Mercury and Dover Express all covered the event. Speciaist media from the building and architecture as well as environmental press have all given the story significant speace including Sustain and Sustainable Solutions.

The Pines Calyx

St. Margaret's Bay Trust

Real Organics launches new Thai Sauces

The Real Organic Foods Company has launched its new range of three Thai Curry sauces with a campaign aimed at the Food media and Women's consumer market. MMC's media campaign is aimed at raising the profile of the business which has distribution across the UK and in thte Netherlands, US and Hong Kong.

Media interview tips
Click here to read some tips for contributors from the MMC team on media interview techniques.

Email to buzz@macraecommunication.com