Bruce Fielding

Bruce has spent his career protecting and enhancing brands, encouraging creative and lateral thinking, and presenting to both receptive and skeptical audiences.

Having initially trained as a Chartered Accountant, Bruce discovered his true vocation in the world of advertising and marketing, rising to Creative Director of top London advertising agencies.

He has produced a vast and memorable portfolio of work across a wide spectrum: from bread (he devised "Bread wi’ nowt taken out" for Allinson’s) to technology campaigns (Bruce is one of the UK’s leading technology creatives, including having launched Cisco in Europe).

"I am always picking up ideas from unexpected places, squeezing and flexing them before turning them on their heads. That keeps things fresh and surprising."

There is more to Bruce Fielding than his creativity however. He has delivered numerous internal and external communications projects and was instrumental in making the "Earth from the Air" exhibition a huge success when it opened in London in 2002.

Bruce brings many skills to MMC’s offering, including tutoring in creative thinking and encouraging the search for original and unusual approaches to brand and business risk issues.

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